Meta Pixel
Meta Pixel (formerly called Facebook Pixel) is a snippet of JavaScript code that allows you to track visitor activity on your website. Adding the Meta Pixel integration to a Glide app creates user observability in that live app.
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Adding the Integration
To use the integration, you will first need to have a Meta account with Ads Manager enabled. You can create multiple Pixel IDs in the dashboard. Locate the ID you want to use in Glide by navigating to Ads Manager → Events Manager → Data Sources, then selecting the ID from the list on the left.
Tracking User Activity with Meta Pixel
The Meta Pixel integration will run in the background on live apps, tracking user activity. There are no actions or features that need to be triggered by users. Data will be collected passively and appear in the Ads Manager dashboard.
New to Meta Pixel?
You can read more about the possibilities with Meta Pixel here.
To learn more generally about Integrations in Glide, including how they affect your app’s usage, check out our Introduction to Integrations.
Frequently Asked Questions
Is the Meta Pixel integration free?
The Meta Pixel integration requires a paid Glide plan. You can review our pricing here.
How many updates does the Meta Pixel integration use?
The Meta Pixel integration uses no updates.
How much does Meta charge to use the feature?
Meta Pixel is free to use, but leveraging the data for advertising on Meta will incur costs.