Google Tag Manager

Google Tag Manager is a tag management system for web analytics. With the Google Tag Manager integration, you can track user behavior in your Glide app. Data from events created with Google Tag Manager are sent to Google Analytics, so you'll need a Google Analytics account before you get started.

Adding and Configuring the Integration

1. In Glide, click the Settings menu.

2. Find the Integrations section and then select Google Tag Manager.

3. Click Add.

4. You will need the Google Analytics 4 (GA4) Measurement ID to send events to Google Tag Manager and see them in Google Analytics.

5. If you have not created a GA4 property or configured it in Google Tag Manager, continue following the steps below.

Creating a Google Analytics 4 Property

1. If you have not already created a GA4 property, you can create one in Google Analytics.

2. Once the GA4 property is created, you will need to create a web data stream.

3. The website URL for your web data stream is your app URL.

Configuring your GA4 Property in Google Tag Manager

1. If you have not created a Google Tag Manager account, you can create one in Google Tag Manager.

2. During the account creation process, select web as the container type.

3. Once the container is created, click New Tag and then click Google Analytics: GA4 Configuration as the tag type to configure your GA4 property.

4. Paste in your GA4 measurement ID when prompted.

5. For the trigger, choose Initialization - All pages as the trigger type.

6. For detailed instructions, you can read more in Google Tag Manager’s docs.

Set up GA4 Events in Google Tag Manager

1. If you have not created a Google Tag Manager account, you can create one in Google Tag Manager.

2. If you have not configured your GA4 property, read the section above.

3. Click New Tag and Google Analytics: GA4 Event as the tag type.

4. Select the configuration tag. If you have already configured your GA4 property, the default name is Google Analytics GA4 Configuration

5. Set the name of the event you would like to send in the Event Name field.

6. To set the trigger, click the + button on the upper right and choose All Elements.

7. Save your tag to finish the tag creation process.

8. Make sure to publish to push your changes.

9. For detailed instructions, you can read more in Google Tag Manager’s docs.

In the settings area of Glide, enter your GA4 Measurement ID, a required 12-character alphanumeric string (e.g., G-ABC1234567), to connect your GA4 property.

Track custom event

The Track custom event action is used to send an analytics event to your Google Analytics 4 property via Google Tag Manager. To create custom events, the Event Name is required. You can also add additional values if needed.

The action can be added to a Component that supports Actions (e.g., a Button component), added to an action sequence in the Action Editor, or after a Form is submitted.

To learn more generally about Integrations in Glide, including how they affect your app’s usage, check out our Introduction to Integrations.