2023 was Glide’s Year of Power, launching Glide AI and scaling up data and action within the platform. In 2024, Glide focused that power, making those improvements more refined and more effective.
This year, Glide’s focus shifted to the humans directing that power.
“When we began working on Glide in 2019, we knew that in the future, software development was going to become much more accessible to less and less technical people, and that we wanted to be in that arena building with software development tools for everyone. At the time, it seemed like a far-fetched concept, but in 2025, it couldn’t be more clear that this is the case, and AI as a platform shift has made it possible. Looking forward to next year, we couldn’t be more excited to combine our special insights about spreadsheets and software for businesses with the rapidly improving capabilities of large language models and agentic coding. We’ve got some tricks up our sleeves that we can’t wait to share.”
David Siegel
CEO
We collaborated with Glide Experts, learning from their experience in the field and incorporating their insights and expertise into our arsenal. We talked to businesses and the Glide builders within them, learning more about their needs and seeing the ingenious solutions they’ve created.
In the meantime, our engineering team has been building the Glide platform into an even more powerful tool to put in their hands. If this was a year of explosive AI growth for the world, it was even more important for Glide to refocus on the human-in-the-loop who is putting AI tech into practice.
In this Year in Review, members of the Glide team are here to share what we’ve been up to over the course of 2025.
Developing the Glide Platform in 2025
By Shay Frendt, CTO
The theme of the Glide platform in 2025, I would argue, was business process automation. AI is quickly changing the business world, and as a result, knowledge workers have been looking for increased leverage in their roles, departments, and enterprises. In 2025, Glide worked to provide new categories of automation tools to our customers so that they could take advantage of these advancements in the market.
At the beginning of the year, we shipped an all-new Workflows product pillar that helps users implement routines. Processing that inventory email you get at the start of every month or sending a report of order statuses every week is easier than ever.
In the app creation category, LLM-based coding agents took off and made it faster and easier than ever to build software. To help users accelerate the creation of their Glide app, we shipped an experimental Glide agent into the platform and began learning from users how to apply the techniques from automated and agent software development to the app-building process.
AI is breaking down the barriers to entry and allowing entirely new cohorts of business users to create software applications using these vibe coding tools. But how can we apply the techniques of production engineering to emergent LLM technologies and vibe coding to create high-comprehension, high-control experiences that empower business users to transform their spreadsheets into working applications?
We are learning a lot here, so stay tuned for more in 2026 as we work together to discover how to cross the chasm from prototype to production software. Thanks to our business customers for taking a bet on Glide. We look forward to growing more with you in 2026.
2025 Glide platform launches and improvements
Workflows
Workflows came out of beta in January, adding a wide range of new triggers and steps, including Loops, App Interaction, Email Trigger, Manual Trigger, Schedule Trigger, Slack Trigger, Webhook Trigger, and Human-in-the-Loop. The Intelligent Automation Certification launched in Spring. It teaches everything you need to know about designing, building, and deploying custom AI agents that automate manual work and solve business problems at scale.
Glide Agent: Assemble apps with AI
Glide Agent is an AI-powered assistant that you can use to assemble new Glide apps using generative AI and Glide’s components. Instead of manually configuring every screen or data schema, you describe what you want in plain language, and the Agent will automatically generate the foundations of your app. It can design layouts, structure data tables, and give you a head start on laying the foundation for your app before you step in to make final manual adjustments. With the Agent, the speed of going from zero to a working app has increased drastically.
New platform features and integrations
- Multiplayer Mode enables multiple editors to co-build apps in Glide simultaneously, allowing teams to work together in real-time or single builders to work on Glide in two separate tabs at once.
- Data Backups automatically protect Glide Big Tables data. Customizable backup intervals and point-in-time restores help ensure the safety of your data, adding a level of peace of mind for teams.
- Team SSO lets you simplify security management by setting up single sign-on once and applying it across all your apps with providers like Okta and Azure AD.
- New components give you more building blocks for your apps. The Voice Transcription Component adds real-time audio-to-text transcription to your apps. The Tabs Components create tab layouts to switch between views, keeping your app’s content organized and easy to navigate. The Redesigned Charts Component enables you to build more dynamic charts in Glide with automatic aggregation, new chart types, time-based filters, and more.
- New integrations have been added, including Meta Pixel, Gemini, PostHog, Pinecone, ZenRows, OpenGraph, and Koala. These make your Glide apps even more capable, including features such as user behavior and analytics, generative AI, and Facebook Ads Manager. The QuickBooks and Salesforce Integrations now make it possible to read from and write to QuickBooks and Salesforce directly using pre-built actions, making CRM, finance, and operational apps even more useful.
Updating the Glide brand and design
By Tom Parkes, Digital Art Director
This year, Glide made a foundational update to our brand and design. We have always been a design-driven company, from the Glide apps built with the platform to the marketing and brand identity. Revising our brand design approach allows us to adapt more quickly while remaining true to our design-forward roots.
In this year’s design update, we are adapting our brand to a set of principles rather than fixed brand guidelines. It’s essentially a revised way of looking at brand communication at startups. Traditional, rigid brand guidelines can become very challenging to work with when a startup needs to move quickly. What we decided to do instead is adopt personality traits in order to create a brand that’s more flexible and can better adapt to a growing product.
We launched an updated logo, brand color palette, typeface, and imagery guidelines. Those aesthetic decisions all flowed from the personality traits we developed to move towards a more emotionally driven brand identity:
- Sophisticated - Setting Glide apart through the high level of craft we put into the product and branding work.
- Exhilarating - The feeling of using and succeeding with Glide. We aim to reflect and evoke this feeling in our designs.
- Intentional - Everything on the page is there for a reason. Careful use of design elements in a thoughtful and purposeful way.
We also advanced our approach to visualizing the Glide brand, collaborating with talented 3D designer Alexis Quesnel to create high-polished industrial visual assets that serve as a reference to the people using Glide and the work settings surrounding them.
Glide on Instagram
By Jack Vaughan, Senior Video Producer
Glide relaunched its Instagram account this year. You may have seen me in our educational programs and videos, but a lot of my work is behind the scenes, where I collaborate closely with our design, video, and content teams to push the boundaries of our motion and brand design. I envisioned Instagram as a place to share more of that process.
If you love design and motion, if you’re curious about Glide’s design language, or if you just want to get to know more about the people behind Glide, come and join us on Instagram. It’s also the best place to get a first look at the exciting developments coming in 2026.
Deepening relationships with Glide Experts and Agencies
By Andy Claremont, Senior Head of Ecosystem
The Glide Experts program had its two-year anniversary in May. We celebrated the milestone by meeting up with some of our Experts at the Create With conference in London. It was the first time that many of us had met in person, but definitely not the last.
We also used it as an opportunity to step back and reflect on where the program needs to go next. One of our decisions was to work more closely with a smaller group of Certified Experts, so over the summer, we paused program enrollment, audited everything, and overhauled our internal operations.
In the fall we launched a new partnership with Contra to support our freelancing Glide Experts. We also collaborated with more Experts on guest posts for the Glide Blog, and resumed our monthly Experts Sync webinars, introducing Glide Experts to different members of the Glide core team.
As 2025 comes to a close, we’re now working with 475 Certified Experts from around the world. They have collectively brought 1000+ new customers to Glide and contributed to over 20% of Glide's revenue for the past year. Be sure to check out our Experts Directory if you need help with your Glide projects.
Talking to customers
By Wren Noble, Head of Content
I was fortunate enough to spend a significant amount of face-to-face time with Glide customers and Experts this year, both in person and remotely. From those conversations, we published twelve customer stories where you can read about how they build apps and how they deploy Glide in their real-world operations. The Glide Solutions team also partnered closely with several businesses, bringing them into the conversation with our team.
We visited London, where we got a personal tour of the Lloyd’s Building and learned about how Glide Expert Stuart Pembery is using Glide to help modernize the London Insurance Market. We also met with the team at V88 and Tomas from BW Workplace Experts and learned how they’ve been working together to create better tools for their construction operation.
I spoke with Byron at Sotheby's TTR International Realty, who created a beautiful showcase for their private and coming-soon real estate listings. This showcase allows Agents to access detailed property information on-site and make updates to inventory and sales in real-time.
I was also very inspired by the way Edward, co-founder of Värmekoncept in Sweden, built an entire suite of Glide apps that now run their entire fireplace sales and installation process, from first customer contact to field installation and wrapping up complicated tax paperwork.
In addition, I was able to interview representatives from JDE Events, YetiPay, XPDTN, Type.ai, Optimize IS, Big Picture Trading, Carefree, and Mohammed Swellam of Geeky Air and his client, Social Army.
The insights I gained in those conversations inform our content here on The Column. We published 75 blog posts this year, with the help of our incredibly talented writer Shivani Shah, members of the Glide team, and experienced Experts like Kwapso, Gideon Lahav, Incredible AI, Kapali Agency, LowCode, Swift Struck, Eva Živanovič, and Robert Petito, who brought their real-life experiences to the blog.
The State of AI in Operations Report
This year also saw the launch of Glide’s first in-depth research project: The State of AI in Operations for 2025.
Learn about the state of AI in 2025
Read the full reportMy aim was to learn as much as we could about how businesses are actually succeeding and struggling with AI as it becomes a more widely adopted technology. What we found was that AI adoption was already underway at a breakneck pace, but many businesses were still struggling to determine exactly where to implement it and how to overcome uncertainty within their own teams. That research significantly influenced Glide’s direction throughout 2025, focusing on making AI more practical and effective for the businesses using Glide as a vehicle for AI adoption within their teams.
Glide events and activities
By Katie Harkins, VP of Sales
Across 147 countries, customers have continued to embrace Glide not just as a tool, but as a catalyst for transformation inside their organizations. This year, we’ve had the pleasure of connecting with some of those customers around the world at global events.
Glide sponsored the Create With_ conference in London for the second time, where Andy Claremont, Senior Head of Ecosystem, presented on the future of AI in software development, and I got to met with dozens of Experts and customers over the course of the week.
Long-time Glide customer PGA hosted their TOUR Championship in August, where we watched over 40,000 golfing enthusiasts check into the event with a custom-built Glide app.
We closed out the year by attending the Microsoft Excel World Championships in Las Vegas, where we watched the world's most skilled spreadsheet users compete in Excel Esports. It was great to see the different build philosophies at the Excel Championships.
“It was great to see the different build philosophies at the Excel Championships. So many of the problem-solving approaches translate directly to how people build in Glide.”
Cameron Barrett
Senior Account Executive, Glide
Offsites and team hackathons
Glide is a fully remote distributed company with team members dispersed across the world. That makes it even more valuable when we can spend time in person for team building, collaboration, and focused work. Our annual Glideaway brought the whole team together in Cabo San Lucas, Mexico, where we mixed mescal with deep work on the future of Glide.
Marketing and Sales collaborated in London during the Create With_ conference, while Design held another offsite in the same location, focusing on the evolution of the brand and product. Meanwhile, Engineering hosted two hackathons to develop the Glide platform, one in Miami and another in Orlando.
What's next in 2026
Big developments are already underway for the next year of Glide.
We’re at the beginning of a sea change that’s enabled by AI. Here at Glide, we are working on turning those new changes into great, easy-to-use products for businesses that need a better way to solve their problems.
“You know, we have a specific point of view about how to best serve our customers and their use cases, and we’ve never been more optimistic about Glide than we are today.”
David Siegel
CEO
Next year, expect to see developments that will make your process of building apps and developing your business faster, more powerful, and more informed. It will be a year of building fluency and control, pulling processes, data, tools, and people together into a cohesive whole.
Keep your eyes on Glide early in 2026 for a product announcement.
We are looking forward to seeing where you’ll take it.
