CRM systems can be used by a variety of teams within a business, including sales, marketing, customer service, and support. By providing a single view of the customer, CRM systems can help businesses improve communication and collaboration across different departments.

Here are some of the key features:

• Contact management: Store and manage customer contact information, such as name, email, and phone number
• Deal management: Track sales leads and opportunities through the deal pipeline.
• Activity log: Record interaction for each contacts
• Associations: Link contacts, companies, and deals together to see the connections among them