Various teams can use CRM systems within a business, including sales, marketing, customer service, and support. CRM systems can help businesses improve communication and collaboration across different departments by providing a single view of the customer.

Here are some of the key features:

• Contact management: Store and manage customer contact information, such as name, email, and phone number
• Deal management: Track sales lead and opportunities through the deal pipeline.
• Activity log: Record interaction for each contact
• Associations: Link contacts, companies, and deals together to see the connections among them

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