App Builder vs Coding: Which Is Better for Your Business?

App builder vs coding — which is better for creating the app your business needs? Here’s how to choose.

Sebastián, Marketing / October 2021
App Builder vs Coding: Which Is Better for Your Business?

There are a million uses for apps within startups and small businesses: To make an employee directory, to track expenses, report business KPIs, build internal processes like onboarding and training, or even build a mobile store for customers to use.

Many businesses purchase ready-made software to meet these business needs. But more and more are looking for more tailored solutions — which means building their own apps. And when considering how to build apps, businesses face an important question: App builder vs coding — which is better for building the app they need?

There’s no simple answer. App builders and custom coding are both the right solutions for certain types of businesses, apps, and use cases. What's important is determining which one is the best choice for your business and needs. Here’s how to find out.

App Builder vs Coding: What’s the Difference?

App builders and custom coding are simply two different approaches to creating an app.

What Is an App Builder?

App builders are online platforms that provide simple, fast, and affordable ways to create fully functional web and mobile applications, usually without writing any code.

Typically, an app builder uses features like tutorials, pre-built templates, and drag-and-drop functionality to provide an intuitive, user-friendly interface for even beginners who have little or no experience making apps. They can create powerful apps without the app creator needing to write a single line of code.

There are two common types of online app builders:

  • No-code app builders: As the name suggests, no-code platforms don’t require their users to have any coding knowledge or experience. They allow developers to create apps using templates, drag-and-drop components, and simple design functions
  • Low-code app builders: These are similar to no-code solutions in that they often offer straightforward UI, templates, and drag-and-drop components. However, low-code app builders allow developers to integrate additional functionality and customization through custom code, usually in JavaScript or Excel-like formulas.

What is Custom Coding?

Custom app development means creating an app completely from code. This is the solution that’s generally favored by larger and more established businesses, because it gives maximum control over the application. A custom-coded app is tailor-made from scratch, meaning the opportunities for customization and advanced functionality are virtually limitless.

What Are the Real Differences Between App Builders and Custom Coding?


App builders and custom coding are both popular, legitimate paths businesses can take when they need to build an app. There are many different reasons why one might be a better fit than the other for a particular business, use case, or point in time.

At a glance, here are some of the main differences between them.Maintenance and support are the responsibility of the app-building platform, not the business or entity that’s creating and using the app.


Development Time

App Builder: Very fast — some app builders can have an app up and running in a matter of minutes

Custom Coding: Much longer — anywhere from several months to several years, depending on the research and development needed, and the complexity of the app itself



App Builder: Inexpensive. App builders generally offer usage-based, tiered plans, allowing businesses to build and use their apps for under $100 a month.

Custom Coding: Expensive. Costs vary depending on the complexity of the app, but can range from tens of thousands to hundreds of thousands to even millions of dollars.



App Builder: Generally limited. Most app builders allow businesses to incorporate some of their own branding into their apps, but without coding, they’re limited to existing design and functionality constraints.

Custom Coding: Virtually limitless. A talented team of developers can code just about anything you want or need — as long as you can pay for it.



App Builder: Maintenance and support are the responsibility of the app-building platform, not the business or entity that’s creating and using the app.

Custom Coding: Regular maintenance is required and is the responsibility of the app owner.


Portability to Other Platforms

App Builder: With app builders, everything a business builds is siloed in the app builder they choose to use. If they want to move their app to another provider or platform later, that’s generally not possible unless they start over and rebuild their app from scratch using the new platform.

Custom Coding: Custom coding allows developers to change engineers, platforms, and providers at will. Apps are fully portable to other platforms, though this may come with added costs.

App Builder vs Coding: Pros and Cons

App builders and custom coding are both powerful when used for the right projects. For choosing which is best for your own business needs, consider the pros and cons of each.

Pros and Cons of Using No-Code or Low-Code Platforms


  • No coding required. This is a clear benefit for users who need an app, but don’t have any coding knowledge. With a web or mobile app builder, you don’t need any coding skills or experience to create a powerful, fully functional app.
  • No design knowledge required. With an app builder, you also don’t need to be a designer. These platforms help you design and lay out your app and its user interface, and make that design responsive across platforms like iOS and Android.
  • Affordable. An app builder is one of the most inexpensive ways a startup or entrepreneur can create an app. App builders package the costs of development and operations into one plan, which keeps running your app affordable over time.
  • Fast. Online app builders can have even a beginner’s app up and running in just minutes, especially if they use a pre-built template.
  • Cross-platform functionality. Apps need to be accessible and functional on all the different platforms people commonly use. App builders can create iOS and Android apps, but also responsive design for mobile devices, tablets, and web apps.
  • Support and maintenance. Using an app creator means you have built-in support, and that the app builder is responsible for maintenance. If anything ever goes wrong with your app, you don’t need your own IT team to fix it. For example, if a server goes down, the app builder provider will fix it — you don’t have to do it yourself.


  • Less customization. When you build your app using a template and drag-and-drop components, it’s harder to customize your app’s design and functionality like you could if you were custom-coding an app from scratch.
  • Added costs. Many app builders come with tiered or usage-based costs, so as you add more users or need more features, costs can increase.
  • No platform migration. When you use an app builder, you silo your app within that platform. Migrating your app to another app builder or different platform is generally not possible.
  • Less control. While not being responsible for support and maintenance can be a benefit for businesses that don’t have in-house IT teams, it also means you’re at the mercy of someone else to handle glitches, outages, and other problems. Not having control over those issues means not always being able to resolve them immediately.

Pros and Cons of Using Custom Coding


  • Limitless possibilities for customization and functionality. When you custom code an app from scratch, you truly have a blank canvas to customize the design and functionality to suit your exact needs.
  • Complete control. Owning your custom-coded app can make it easier to add new features, migrate to new platforms, and more. That ownership also means you can create native apps that can be added to (and downloaded from) the Apple App Store, Google Play Store, and other marketplaces. Some app builders offer this, but not all.


  • Expensive. Mobile app development from scratch is not cheap. Paying for research, development, programmers, and platforms adds up — a custom app can cost up to millions of dollars, depending on its complexity and functionality. And after the up-front development costs, there are still ongoing costs paid to a platform to host and run your app.
  • Time-consuming. Coded application development takes time — anywhere from a few months to years, depending on the complexity of the app. When building an app from the ground up, it’s important to research the app idea, your market, and development platforms; choose a programming language; and build or hire a team — all before you begin the actual development process.
  • Regular maintenance is required. When you own the app, you’re also responsible for all the maintenance it needs over time — updates, upgrades, patches, bug fixes, and anything else that’s necessary. This will require having an IT team and developers at the ready, which is costly. It can also be difficult to juggle your own app’s maintenance needs with other tasks in a busy, growing business.

App Builder vs Coding: How to Choose What’s Right For You

If the pros and cons of each didn’t help you decide whether to use an app builder or pursue software development from scratch, these questions can help determine which path is right for you and your business needs.

What kind of app do you need?

Native or hybrid? Internal or customer-facing? View-only or editable by its users? These are some of the first questions to ask yourself when thinking about your app ideas and the types of apps you ultimately want to build.

Both no-code and custom coding could fit any of these use cases, so a few more questions can help you choose the right development method for your app.

Who will be using your app?

What kind of user interface does your app need?

Will your app be for internal use by a limited number of users at your company? Or will your app be external and customer-facing, with the potential for a very large number of users?

App builder providers are able to invest in advanced security features which then apply to all apps built by their customers — as opposed to custom-coded apps, which very often have bugs and security vulnerabilities that need to be found and repaired continuously. App builders are also made to be able to handle a high volume of users — and in the event of a glitch or crash, will have a team ready to fix it. In short, app builders have built-in features to help prevent negative user experiences if your app is external or customer-facing.

Does your app need any complex functionality or customization?

What do you need your app to accomplish for your business?

No-code app development platforms are designed for making simple, straightforward apps, solutions, and workflows. While plugins and APIs can help expand their functionality somewhat, they do have limitations. If your app requires rare or niche functionality, an app builder may not be able to accommodate that.

Additionally, if your app requires an extremely customized design, custom development may be the right choice for you.

Will you need to scale your app quickly to accommodate large numbers of users or complex new features?

Do you anticipate your app needing to accommodate a large or fluctuating number of users?

Some app builders charge usage-based fees, meaning an app with thousands or regular users can get expensive very quickly. If this is you, you might consider custom coding to save on costs. Keep in mind, though, that custom-coded apps will still come with hosting and server fees that will increase as usage increases.

What resources are you able to invest into your app?

Do you need to make an app without a large budget for a development team and other development tools? If your goal is to create a straightforward app quickly and without investing a lot of capital, an app builder is the solution you need.

On the other hand, if you have the budget to hire developers and IT specialists, prototype and test your app, and invest in UI/UX design, then custom coding might be the right path for your business.

App Builder vs Custom Coding: Making the Final Decision

Whether to use an app maker or code your own app from scratch is a call every business will have to make, based on their own interests and needs. App builders are great for small businesses, bootstrapped startups, and entrepreneurs. But they’re also great for large businesses who need a powerful app quickly and affordably — even if they anticipate moving to custom coding later.

Ready to see for yourself? Build your business app today, in minutes, with no code.

Create a Glide app in five minutes, for free.

Sign Up

Make your own app.

Make an app in minutes, without writing a line of code.

Get Started

We use cookies to improve our service. Learn more.

Glide's mission is to create a billion new software developers by 2030.