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Anthropic touts its top startup customers with new 'Powered by Claude' directory

Wednesday July 9, 2025

Credit: Outlever
Credit: Outlever
  • Anthropic introduces a new partner page to showcase its "Powered by Claude" ecosystem, targeting developers and businesses.

  • The company aims to be the core engine for third-party innovation, contrasting with rivals who focus on app marketplaces.

  • Claude's applications span from coding tools to business solutions, embedding AI deeply within modern technology infrastructures.

Anthropic is showcasing its growing ecosystem of third-party applications by launching a new "Powered by Claude" partner page. The move is a transparent effort to position its AI models as the foundational choice for developers building the next generation of software.

The engine, not the app store: While rivals like OpenAI build out their own app marketplaces, Anthropic is making a different play. It's positioning itself as the core engine for outside innovation, pitching Claude as the superior, behind-the-scenes choice for third-party builders.

Coding the coders: The ecosystem is heavily concentrated in software development itself, featuring autonomous agents like Devin and specialized editors like Cursor and Zed. These tools use Claude to help developers write and test code faster, creating a meta-loop where AI is used to build more software.

From law to landing pages: Beyond developers, Claude is also powering a suite of business tools, from Harvey's domain-specific AI for legal work to Day.ai's "AI-native CRM." The platform's reach extends to creative tools like Gamma, which reports 50 million users creating 700,000 assets daily, and no-code builders like Bubble.

The end game: Anthropic’s strategy is clear: become the indispensable, invisible intelligence layer for as many applications as possible, embedding itself deep within the modern tech stack. The trend of AI integration extends across the industry. Major enterprise platforms like Databricks are weaving AI into their core data infrastructure, while popular existing apps like Otter.ai are upgrading their engines to stay competitive. Meanwhile, the technology is also reshaping specialized sectors like education, with tools such as StudyFetch emerging to change how students learn.

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