> This page is for Glide Classic.

> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://www.glideapps.com/docs/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://www.glideapps.com/docs/_mcp/server.

# Meta Pixel

> Passively track user activity in Facebook Ads Manager. Formerly known as Facebook Pixel.

[Meta Pixel](https://developers.facebook.com/docs/meta-pixel/) (formerly called Facebook Pixel) is a snippet of JavaScript code that allows you to track visitor activity on your website. Adding the Meta Pixel integration to a Glide app creates user observability in that live app.

> **Don't see the Meta Pixel integration?**
>
> You may need to upgrade your plan. [Browse Glide's plans and find the right fit for you.](https://www.glideapps.com/pricing)

## Adding the Integration

To use the integration, you will first need to have a Meta account with [Ads Manager](https://business.facebook.com/business/loginpage/?next=https%3A%2F%2Fwww.facebook.com%2Fadsmanager\&login_options%5B0%5D=FB\&login_options%5B1%5D=SSO\&config_ref=biz_login_tool_flavor_adsmanager#) enabled. You can create multiple Pixel IDs in the dashboard. Locate the ID you want to use in Glide by navigating to **Ads Manager **→** Events Manager **→** Data Sources**, then selecting the ID from the list on the left.

#### Meta Pixel - Arcade 1

In Glide, click the Settings icon in the upper-right corner.

Navigate to the **Integrations** tab and then select **Meta Pixel**.

Click the **Add** button.

Copy the **Pixel ID** you want to use from the Ad Manager dashboard.

Paste the ID into Glide.

Click away to exit the configuration.

## Tracking User Activity with Meta Pixel

The Meta Pixel integration will run in the background on live apps, tracking user activity. There are no actions or features that need to be triggered by users. Data will be collected passively and appear in the Ads Manager dashboard.

> **New to Meta Pixel?**
>
> You can [read more about the possibilities with Meta Pixel here.](https://developers.facebook.com/docs/meta-pixel/get-started)

To learn more generally about Integrations in Glide, including how they affect your app's usage, check out our [Introduction to Integrations](/docs/automation/integrations).

## Frequently Asked Questions

#### Is the Meta Pixel integration free?

The Meta Pixel integration requires a paid Glide plan. [You can review our pricing here.](https://www.glideapps.com/pricing)

#### How many updates does the Meta Pixel integration use?

The Meta Pixel integration uses no updates.

#### How much does Meta charge to use the feature?

Meta Pixel is free to use, but leveraging the data for advertising on Meta will incur costs.